Radio Mirchi - Areas of Operation

Areas of Operation

Currently, Radio Mirchi has a presence in more than 33 cities and 7 metros Including Delhi, Mumbai, Kolkata, Pune, Indore, Ahmedabad and Bangalore and Radio Mirchi is the costliest station in India as they charge more than double of the competition.Radio Mirchi believes premiumness can be achieved by charging more from the clients, unlike BIG 92.7 FM which is comparatively much more economic but airs content which does not meet the expectations of its listeners. Radio Mirchi operates in the following cities:

  • 98.3 FM - Indore Tagline "Radio Mirchi 98.3 FM - It's hot!"- the first city of broadcasting.
  • 98.3 FM - Ahmedabad Tagline "Mirchi Sunne Wale Always Khush"
  • 98.3 FM - Bangalore It uses the tagline Sakkath hot maga! in Bangalore.
  • 98.3 FM - Bhopal Tagline "Radio Mirchi - It's Hot"
  • 98.3 FM - Chennai It uses the tagline "Idhu semmma hot machchi!" in Chennai.
  • 98.3 FM - Coimbatore Service started on November 2007 "Idhu semmma hot machchi!"
  • 98.3 FM - Delhi "Its Hot"
  • 98.3 FM - Jaipur "Its Hot"
  • 98.3 FM - Mumbai "Its Hot"
  • 98.3 FM - Gwalior It user the tagline "Gwalior Jhoome"
  • 98.3 FM - Hyderabad It uses the tagline "Idi chaala hot guru!" in Hyderabad.
  • 98.3 FM - Indore, Tagline "Radio Mirchi - "bahut garam hai re baba".
  • 98.3 FM - Jabalpur, It uses the tagline "Radio Mirchi - It's Hot"
  • 98.3 FM - Kanpur - Tagline - "Mirchis sunnewale always khush" and "Radio Mirchi,it's hot"
  • 98.3 FM - Kolhapur Tagline -" Radio Mirchi - It's Hot "
  • 98.3 FM - Kolkata It uses the tagline "Mirchi sunne wale always khush"
  • 98.3 FM - Nasik - It uses the tagline "Mirchi Sunne wale Always Khush" &"Garam Ahe!" On AIR since 6 July 2007
  • 98.3 FM - Nagpur Tagline - "Radio Mirchi - It's Hot" / "Mirchi sunnewale always khush"
  • 98.3 FM - Pune Tagline - "Radio Mirchi - It's Hot" / Radio Mirchi - Tikhat Aahe!
  • 98.3 FM - Patna Tagline - "Radio Mirchi - It's Hot"
  • 98.3 FM - Jalandhar Tagline - "Mirchi Sunne Wale Always Khush" & "It's Hot".
  • 98.3 FM - Goa Tagline - "Radio Mirchi - It's Hot"
  • 98.3 FM - Ujjain Tagline "Its Hot"
  • 98.3 FM - Vadodara Tagline - "Mirchi Sunne Wale Always Khush" & "It's Hot".
  • 98.3 FM - Rajkot Tagline "Radio Mirchi - It's Hot"
  • 98.3 FM - Jabalpur Tagline "Radio Mirchi 98.3 FM - It's Hot"
  • 98.3 FM - Allahabad- Services Started on 14 July 2010
  • 98.3 FM - Lucknow - Services started on 14 August 2007
  • 98.3 FM - Surat - Service started on 20 August 2007
  • 98.3 FM - Nagpur - Service started on 18 October 2007. Tagline- same as above
  • 98.3 FM - Madurai - Service started on September 2007.It's tagline is "Idhu semmma hot machchi !" (meaning 'It's too hot')
  • 98.3 FM - Mangalore - Service started on November 2007 with tagline "Sakkath hot magga!"
  • 98.3 FM - Vijayawada - Service started on December 2007 Tagline "idi chaala hot guru!"
  • 98.3 FM - Vizag - Service started on October 2007 Tagline "idi chaala hot guru!"
  • 98.3 FM - Thiruvananthapuram- Service started on 28 January 2008 Tagline: "Sangathi HOT aanu!"

It reaches out to almost 52% of FM radio listeners in Delhi 44% in Mumbai,40% in Indore,35% in Jaipur,30% in Bhopal, 20% Chennai, 17% in Kolkata, 15% in Nagpur 60% in Mangalore and 12% in Bangalore. Radio Mirchi has started providing Visual Radio to its subscribers in Delhi from 25 July 2006 onwards and in Mumbai from September 2006. It also has started its Visual Radio service from Kolkata recently.

As per the Radio Audience Measurement Reports (RAM), Radio Mirchi has been dominating in Delhi & is the leader in Mumbai and Kolkata. However in Kolkata they are not clear leaders in SEC ABC segments. The SEC ABC segments were earlier dominated by Big FM & now by Friends FM. However in the SEC D & E segments Radio Mirchi has total domination.

Radio Mirchi Kolkata airs programs named "Hi Kolkata", "Nobboi Not Out", "Harano Sur","Kolkata Express", "coffe house Classics". Some of their RJs are Mir,Deep,Neel,Riya And Sree.

Radio Mirchi Mangalore airs programs named "Munjaane Raaga by RJ Lavanya between 5am - 7am", "Hi! Mangalore by RJ Nishanth between 7am - 11am", "Rewind Raaga by RJ Jyothi between 11am - 2pm","Khiladi No 983 by RJ Akash between 2pm - 5pm", "Tamashe Factory by RJ Arpith between 2pm - 5pm" and "Mirchi Dilkhush by RJ Akash between 9pm - 12am".

Radio Mirchi Ahmedabad airs programs named "Hello Amdavad" (RJ Dhvanit 7-11 am), "90s Notout" (RJ Megha 11am-2pm), "Cassette Classics" (RJ Micky 2-4 pm), "Kitli Kulture" (RJ Nehal 4-9 pm), "Purani Jeans" (RJ Abhishek 9pm-midnight).

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