Marketing, Sponsorships and Criticisms
From 1972, R. J. Reynolds was a title sponsor of NHRA drag racing, the NASCAR Winston Cup Series and until 1993, the IMSA Camel GT for sportscars.
The NHRA sponsorship lasted up to 2001, before a new governing rule stated the Master Settlement Agreement, restricting R. J. Reynolds to one sponsorship of a sporting event; as a result, they chose NASCAR, which lasted up to 2003.
Read more about this topic: R. J. Reynolds Tobacco Company
Famous quotes containing the word criticisms:
“I have no concern with any economic criticisms of the communist system; I cannot enquire into whether the abolition of private property is expedient or advantageous. But I am able to recognize that the psychological premises on which the system is based are an untenable illusion. In abolishing private property we deprive the human love of aggression of one of its instruments ... but we have in no way altered the differences in power and influence which are misused by aggressiveness.”
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