Marketing, Sponsorships and Criticisms
From 1972, R. J. Reynolds was a title sponsor of NHRA drag racing, the NASCAR Winston Cup Series and until 1993, the IMSA Camel GT for sportscars.
The NHRA sponsorship lasted up to 2001, before a new governing rule stated the Master Settlement Agreement, restricting R. J. Reynolds to one sponsorship of a sporting event; as a result, they chose NASCAR, which lasted up to 2003.
Read more about this topic: R. J. Reynolds Tobacco Company
Famous quotes containing the word criticisms:
“The sway of alcohol over mankind is unquestionably due to its power to stimulate the mystical faculties of human nature, usually crushed to earth by the cold facts and dry criticisms of the sober hour. Sobriety diminishes, discriminates, and says no; drunkenness expands, unites, and says yes.”
—William James (1842–1910)