Crossover Books
Quirk specializes in "crossover books" that can be sold outside of book stores. In an interview with The Globe and Mail, David Borgenicht said, "We look for a concept that has a clear core market and, if published and packaged correctly with real, useful, and/or cogent information, has the ability to cross over into non-book stores."
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“Some books are to be tasted, others to be swallowed, and some few to be chewed and digested.”
—Francis Bacon (1561–1626)