Crossover Books
Quirk specializes in "crossover books" that can be sold outside of book stores. In an interview with The Globe and Mail, David Borgenicht said, "We look for a concept that has a clear core market and, if published and packaged correctly with real, useful, and/or cogent information, has the ability to cross over into non-book stores."
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“A transition from an author’s books to his conversation, is too often like an entrance into a large city, after a distant prospect. Remotely, we see nothing but spires of temples, and turrets of palaces, and imagine it the residence of splendor, grandeur, and magnificence; but, when we have passed the gates, we find it perplexed with narrow passages, disgraced with despicable cottages, embarrassed with obstructions, and clouded with smoke.”
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