QuickTime VR

QuickTime VR (also known as QuickTime Virtual Reality or QTVR) is an image file format developed by Apple Inc. for QuickTime. It allows the creation and viewing of photographically-captured panoramas and the exploration of objects through images taken at multiple viewing angles. It functions as a plugin for the standalone QuickTime Player, as well as working as a plugin for the QuickTime Web browser plugin.

Read more about QuickTime VR:  Panoramas, Objects