Product Placement
A display box of Bit-O-Honey candy shown by a cash register; Mackay's car lot where the movie takes place is overlooked by a Bekins building prominently advertising the Bekins moving company; Studebaker cars and trucks parked fill the lot; Dan's convertible is a Chevrolet; The booth where Dan and Vera kiss is a 25ยข Photomatic booth; A sailor asking Nick for change wears a US Navy uniform; The Cunocar van driven by the bookkeeper clearly displays the Cunocar Accounting Service logo in several scenes; Dan first tries to get the $20 from an EZ Money check cashing outlet; The bar Dan passes advertises Acme Beer; A stack of Coca Cola crates sit behind Shorty at Bill's place; Arden Ice Cream is sold at the pier (today's Gelson's Markets); The police officer's uniform clearly displays a Santa Monica Police patch; The jeweler sells Dan a Helbros watch, along with the Mackay Garage's wall clock advertising Helbros Watches soon after the film begins are early examples of product placement. Interestingly, Helbros produced the first electric Mickey Mouse watch around two decades later (up to then all were wind-up watches). Jimmy Dodd (who plays Buzz) was the original Head Mouseketeer of television's Mickey Mouse Club around two years later.
Read more about this topic: Quicksand (1950 Film)
Famous quotes containing the word product:
“The product of the artist has become less important than the fact of the artist. We wish to absorb this person. We wish to devour someone who has experienced the tragic. In our society this person is much more important than anything he might create.”
—David Mamet (b. 1947)