Question Sequence
- Questions should flow logically from one to the next.
- The researcher must ensure that the answer to a question is not influenced by previous questions.
- Questions should flow from the more general to the more specific.
- Questions should flow from the least sensitive to the most sensitive.
- Questions should flow from factual and behavioural questions to attitudinal and opinion questions.
- Questions should flow from unaided to aided questions.
- According to the three stage theory (also called the sandwich theory), initial questions should be screening and rapport questions. Then in the second stage you ask all the product specific questions. In the last stage you ask demographic questions.
Read more about this topic: Questionnaire Construction
Famous quotes containing the words question and/or sequence:
“Life is a thin narrowness of taken-for-granted, a plank over a canyon in a fog. There is something under our feet, the taken-for-granted. A table is a table, food is food, we are we—because we don’t question these things. And science is the enemy because it is the questioner. Faith saves our souls alive by giving us a universe of the taken-for-granted.”
—Rose Wilder Lane (1886–1968)
“It isn’t that you subordinate your ideas to the force of the facts in autobiography but that you construct a sequence of stories to bind up the facts with a persuasive hypothesis that unravels your history’s meaning.”
—Philip Roth (b. 1933)