Branding
In February 2011 The Queen’s Nursing Institute rebranded the organisation to draw attention to a renewed focus on protecting and improving the standards of nursing care at home with patients and the public being key beneficiaries. The new logo and colour scheme forms the day-to-day business brand appears on all the QNI’s publications aimed at community nurses, patients, government and decision-makers, and other stakeholders. The old logo, in use for more than 120 years prior, is still part of the formal historical brand.
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