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"Quality time" (QT) is an informal reference to time spent with loved ones (e.g., close family, partners or friends) that is in some way important, special, productive or profitable. It is time that is set aside for paying full and undivided attention to the person or matter at hand. It may also refer to time spent performing some favorite activity.
"Quality time" (noun phrase) is a relatively new expression, in use since the 1970s. One of the earliest records of this phrase in print was in the Maryland (USA) newspaper The Capital, January 1973, in the article "How To Be Liberated":
The major goal of each of these role changes is to give a woman time to herself, Ms. Burton explained. "A woman's right and responsibility is to be self fulfilling," she said. She gives "quality time" rather than "quantity time" to each task, whether it be writing, cleaning the house or tending the children.Famous quotes containing the words quality time, quality and/or time:
“Ordinary time is “quality time” too. Everyday activities are not just necessities that keep you from serious child rearing: they are the best opportunities for learning you can give your child...because her chief task in her first three years is precisely to gain command of the day-to-day life you take for granted.”
—Amy Laura Dombro (20th century)
“The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim.”
—Sun Tzu (6–5th century B.C.)
“An entertainment is something which distracts us or diverts us from the routine of daily life. It makes us for the time being forget our cares and worries; it interrupts our conscious thoughts and habits, rests our nerves and minds, though it may incidentally exhaust our bodies. Art, on the other hand, though it may divert us from the normal routine of our existence, causes us in some way or other to become conscious of that existence.”
—Sir Herbert Read (1893–1968)