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"Quality time" (QT) is an informal reference to time spent with loved ones (e.g., close family, partners or friends) that is in some way important, special, productive or profitable. It is time that is set aside for paying full and undivided attention to the person or matter at hand. It may also refer to time spent performing some favorite activity.
"Quality time" (noun phrase) is a relatively new expression, in use since the 1970s. One of the earliest records of this phrase in print was in the Maryland (USA) newspaper The Capital, January 1973, in the article "How To Be Liberated":
The major goal of each of these role changes is to give a woman time to herself, Ms. Burton explained. "A woman's right and responsibility is to be self fulfilling," she said. She gives "quality time" rather than "quantity time" to each task, whether it be writing, cleaning the house or tending the children.Famous quotes containing the words quality and/or time:
“Self-esteem evolves in kids primarily through the quality of our relationships with them. Because they can’t see themselves directly, children know themselves by reflection. For the first several years of their lives, you are their major influence. Later on, teachers and friends come into the picture. But especially at the beginning, you’re it with a capital I.”
—Stephanie Martson (20th century)
“It is only in the world of objects that we have time and space and selves.”
—T.S. (Thomas Stearns)