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"Quality time" (QT) is an informal reference to time spent with loved ones (e.g., close family, partners or friends) that is in some way important, special, productive or profitable. It is time that is set aside for paying full and undivided attention to the person or matter at hand. It may also refer to time spent performing some favorite activity.
"Quality time" (noun phrase) is a relatively new expression, in use since the 1970s. One of the earliest records of this phrase in print was in the Maryland (USA) newspaper The Capital, January 1973, in the article "How To Be Liberated":
The major goal of each of these role changes is to give a woman time to herself, Ms. Burton explained. "A woman's right and responsibility is to be self fulfilling," she said. She gives "quality time" rather than "quantity time" to each task, whether it be writing, cleaning the house or tending the children.Famous quotes containing the words quality and/or time:
“This fellow is wise enough to play the fool,
And to do that well craves a kind of wit.
He must observe their mood on whom he jests,
The quality of persons, and the time,
Not, like the haggard, check at every feather
That comes before his eye. This is a practice
As full of labor as a wise man’s art.”
—William Shakespeare (1564–1616)
“I’m real ambivalent about [working mothers]. Those of use who have been in the women’s movement for a long time know that we’ve talked a good game of “go out and fulfill your dreams” and “be everything you were meant to be.” But by the same token, we want daughters-in-law who are going to stay home and raise our grandchildren.”
—Erma Bombeck (20th century)