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"Quality time" (QT) is an informal reference to time spent with loved ones (e.g., close family, partners or friends) that is in some way important, special, productive or profitable. It is time that is set aside for paying full and undivided attention to the person or matter at hand. It may also refer to time spent performing some favorite activity.
"Quality time" (noun phrase) is a relatively new expression, in use since the 1970s. One of the earliest records of this phrase in print was in the Maryland (USA) newspaper The Capital, January 1973, in the article "How To Be Liberated":
The major goal of each of these role changes is to give a woman time to herself, Ms. Burton explained. "A woman's right and responsibility is to be self fulfilling," she said. She gives "quality time" rather than "quantity time" to each task, whether it be writing, cleaning the house or tending the children.Famous quotes containing the words quality time, quality and/or time:
“Ordinary time is “quality time” too. Everyday activities are not just necessities that keep you from serious child rearing: they are the best opportunities for learning you can give your child...because her chief task in her first three years is precisely to gain command of the day-to-day life you take for granted.”
—Amy Laura Dombro (20th century)
“Life at its noblest leaves mere happiness far behind; and indeed cannnot endure it.... Happiness is not the object of life: life has no object: it is an end in itself; and courage consists in the readiness to sacrifice happiness for an intenser quality of life.”
—George Bernard Shaw (1856–1950)
“Her heavenly form
Angelic, but more soft and feminine,
Her graceful innocence, her every air
Of gesture or least action, overawed
His malice, and with rapine sweet bereaved
His fierceness of the fierce intent it brought.
That space of Evil One abstracted stood
From his own evil, and for the time remained
Stupidly good, of enmity disarmed,”
—John Milton (1608–1674)