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"Quality time" (QT) is an informal reference to time spent with loved ones (e.g., close family, partners or friends) that is in some way important, special, productive or profitable. It is time that is set aside for paying full and undivided attention to the person or matter at hand. It may also refer to time spent performing some favorite activity.
"Quality time" (noun phrase) is a relatively new expression, in use since the 1970s. One of the earliest records of this phrase in print was in the Maryland (USA) newspaper The Capital, January 1973, in the article "How To Be Liberated":
The major goal of each of these role changes is to give a woman time to herself, Ms. Burton explained. "A woman's right and responsibility is to be self fulfilling," she said. She gives "quality time" rather than "quantity time" to each task, whether it be writing, cleaning the house or tending the children.Famous quotes containing the words quality and/or time:
“It is the quality of the moment, not the number of days, or events, or of actors, that imports.”
—Ralph Waldo Emerson (1803–1882)
“She isn’t harassed. She’s busy, and it’s glamorous to be busy. Indeed, the image of the on- the-go working mother is very like the glamorous image of the busy top executive. The scarcity of the working mother’s time seems like the scarcity of the top executive’s time.... The analogy between the busy working mother and the busy top executive obscures the wage gap between them at work, and their different amounts of backstage support at home.”
—Arlie Hochschild (20th century)