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"Quality time" (QT) is an informal reference to time spent with loved ones (e.g., close family, partners or friends) that is in some way important, special, productive or profitable. It is time that is set aside for paying full and undivided attention to the person or matter at hand. It may also refer to time spent performing some favorite activity.
"Quality time" (noun phrase) is a relatively new expression, in use since the 1970s. One of the earliest records of this phrase in print was in the Maryland (USA) newspaper The Capital, January 1973, in the article "How To Be Liberated":
The major goal of each of these role changes is to give a woman time to herself, Ms. Burton explained. "A woman's right and responsibility is to be self fulfilling," she said. She gives "quality time" rather than "quantity time" to each task, whether it be writing, cleaning the house or tending the children.Famous quotes containing the words quality and/or time:
“While the rest of the world has been improving technology, Ghana has been improving the quality of man’s humanity to man.”
—Maya Angelou (b. 1928)
“An entertainment is something which distracts us or diverts us from the routine of daily life. It makes us for the time being forget our cares and worries; it interrupts our conscious thoughts and habits, rests our nerves and minds, though it may incidentally exhaust our bodies. Art, on the other hand, though it may divert us from the normal routine of our existence, causes us in some way or other to become conscious of that existence.”
—Sir Herbert Read (1893–1968)