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"Quality time" (QT) is an informal reference to time spent with loved ones (e.g., close family, partners or friends) that is in some way important, special, productive or profitable. It is time that is set aside for paying full and undivided attention to the person or matter at hand. It may also refer to time spent performing some favorite activity.
"Quality time" (noun phrase) is a relatively new expression, in use since the 1970s. One of the earliest records of this phrase in print was in the Maryland (USA) newspaper The Capital, January 1973, in the article "How To Be Liberated":
The major goal of each of these role changes is to give a woman time to herself, Ms. Burton explained. "A woman's right and responsibility is to be self fulfilling," she said. She gives "quality time" rather than "quantity time" to each task, whether it be writing, cleaning the house or tending the children.Famous quotes containing the words quality and/or time:
“The best quality tea must have creases like the leathern boot of Tartar horsemen, curl like the dewlap of a mighty bullock, unfold like a mist rising out of a ravine, gleam like a lake touched by a zephyr, and be wet and soft like a fine earth newly swept by rain.”
—Lu Yu (d. 804)
“As the Americans slaughter millions of turkeys every year for the celebration of their deliverance, the Indians, who should be celebrated as saviors, have long been slaughtered. There was even a time when a white man was paid a very decent price for every Indian scalp he could produce.”
—Friedrich Dürrenmatt (1921–1990)