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"Quality time" (QT) is an informal reference to time spent with loved ones (e.g., close family, partners or friends) that is in some way important, special, productive or profitable. It is time that is set aside for paying full and undivided attention to the person or matter at hand. It may also refer to time spent performing some favorite activity.
"Quality time" (noun phrase) is a relatively new expression, in use since the 1970s. One of the earliest records of this phrase in print was in the Maryland (USA) newspaper The Capital, January 1973, in the article "How To Be Liberated":
The major goal of each of these role changes is to give a woman time to herself, Ms. Burton explained. "A woman's right and responsibility is to be self fulfilling," she said. She gives "quality time" rather than "quantity time" to each task, whether it be writing, cleaning the house or tending the children.Famous quotes containing the words quality and/or time:
“We’re headed for collapse, if you want my opinion, Missy. I can see it in the fallin’ off of the quality of vagrants. There was a time you could find real good company in almost any jungle you’d pick, men who could talk, men who’d read a book now and then; and now, what do you find, a lot of dirty little guttersnipes no decent tramp would want to associate with.
Well, it’s been that way all through history.”
—John Dos Passos (1896–1970)
“I think that both here and in England there are two schools of thought—those who would be altruistic in regard to the Germans, hoping that by loving kindness to make them Christian again—and those who would adopt a much tougher attitude. Most decidedly I belong to the latter school, for though I am not blood-thirsty, I want the Germans to know that this time at least they have definitely lost the war.”
—Franklin D. Roosevelt (1882–1945)