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"Quality time" (QT) is an informal reference to time spent with loved ones (e.g., close family, partners or friends) that is in some way important, special, productive or profitable. It is time that is set aside for paying full and undivided attention to the person or matter at hand. It may also refer to time spent performing some favorite activity.
"Quality time" (noun phrase) is a relatively new expression, in use since the 1970s. One of the earliest records of this phrase in print was in the Maryland (USA) newspaper The Capital, January 1973, in the article "How To Be Liberated":
The major goal of each of these role changes is to give a woman time to herself, Ms. Burton explained. "A woman's right and responsibility is to be self fulfilling," she said. She gives "quality time" rather than "quantity time" to each task, whether it be writing, cleaning the house or tending the children.Famous quotes containing the words quality time, quality and/or time:
“Working parents are often told that it is the quality of time, rather than the quantity of time one spends with children, that is significant. Unfortunately, good quality time is difficult to define, to measure, and to make happen on schedule.”
—Joyce Portner (20th century)
“While the rest of the world has been improving technology, Ghana has been improving the quality of man’s humanity to man.”
—Maya Angelou (b. 1928)
“The true charm of pedestrianism does not lie in the walking, or in the scenery, but in the talking. The walking is good to time the movement of the tongue by, and to keep the blood and the brain stirred up and active; the scenery and the woodsy smells are good to bear in upon a man an unconscious and unobtrusive charm and solace to eye and soul and sense; but the supreme pleasure comes from the talk.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)