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"Quality time" (QT) is an informal reference to time spent with loved ones (e.g., close family, partners or friends) that is in some way important, special, productive or profitable. It is time that is set aside for paying full and undivided attention to the person or matter at hand. It may also refer to time spent performing some favorite activity.
"Quality time" (noun phrase) is a relatively new expression, in use since the 1970s. One of the earliest records of this phrase in print was in the Maryland (USA) newspaper The Capital, January 1973, in the article "How To Be Liberated":
The major goal of each of these role changes is to give a woman time to herself, Ms. Burton explained. "A woman's right and responsibility is to be self fulfilling," she said. She gives "quality time" rather than "quantity time" to each task, whether it be writing, cleaning the house or tending the children.Famous quotes containing the words quality and/or time:
“The past is interesting not only for the beauty which the artists for whom it was the present were able to extract from it, but also as past, for its historical value. The same goes for the present. The pleasure which we derive from the representation of the present is due not only to the beauty in which it may be clothed, but also from its essential quality of being present.”
—Charles Baudelaire (1821–1867)
“The time of universal peace is near.
Prove this a prosp’rous day, the three-nooked world
Shall bear the olive freely.”
—William Shakespeare (1564–1616)