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"Quality time" (QT) is an informal reference to time spent with loved ones (e.g., close family, partners or friends) that is in some way important, special, productive or profitable. It is time that is set aside for paying full and undivided attention to the person or matter at hand. It may also refer to time spent performing some favorite activity.
"Quality time" (noun phrase) is a relatively new expression, in use since the 1970s. One of the earliest records of this phrase in print was in the Maryland (USA) newspaper The Capital, January 1973, in the article "How To Be Liberated":
The major goal of each of these role changes is to give a woman time to herself, Ms. Burton explained. "A woman's right and responsibility is to be self fulfilling," she said. She gives "quality time" rather than "quantity time" to each task, whether it be writing, cleaning the house or tending the children.Famous quotes containing the words quality and/or time:
“Talent alone can not make a writer. There must be a man behind the book; a personality which by birth and quality is pledged to the doctrines there set forth, and which exists to see and state things so, and not otherwise; holding things because they are things.”
—Ralph Waldo Emerson (1803–1882)
“A set of ideas, a point of view, a frame of reference is in space only an intersection, the state of affairs at some given moment in the consciousness of one man or many men, but in time it has evolving form, virtually organic extension. In time ideas can be thought of as sprouting, growing, maturing, bringing forth seed and dying like plants.”
—John Dos Passos (1896–1970)