Quality Street (confection) - History

History

Quality Street was launched in 1936 by Halifax confectioner Mackintosh's, the name being inspired by a play of the same name by J. M. Barrie. 'The Major' and 'Miss', two figures inspired by the play's principal characters, appeared on all Quality Street boxes and tins until 2000.

The brand was acquired by Nestlé when they bought Rowntree Mackintosh in 1988.

In recent years, individual larger versions of the more popular chocolates have been manufactured and sold separately, as an extension to the brand, with a bar based on the Purple One made most recently.

In Western Norway, it is called "Shetlandsgodt" (Shetland Sweets), because it often was brought home by fishermen visiting Shetland. In Iceland it is traditionally known as "Mackintosh."

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