Forms of Q Scores
Marketing Evaluations regularly calculates Q Scores in 8 categories:
- TVQ rates broadcast television programs
- Cable Q rates cable television programs
- Performer Q rates living celebrities
- Dead Q rates the current popularity of deceased celebrities
- Sports Q rates sports figures
- Cartoon Q rates cartoon characters, video games, toys and similar products
- Brand Attachment Q rates brand and company names
- Kids Product Q rates children's responses to brand and company names
TVQ and Cable Q Scores are calculated for all regularly scheduled broadcast and cable shows.
Other Q Scores are calculated to order for clients who pay Marketing Evaluations and who want to research public perception of a brand or celebrity. For example, in 2000, IBM hired Marketing Evaluations to calculate the Q Score for Deep Blue, the supercomputer that defeated chess Grandmaster Garry Kasparov. Deep Blue’s Q Score was 9, meaning the computer was as familiar and appealing at the time as Carmen Electra, Howard Stern and Bruce Wayne. In contrast, Albert Einstein’s Q Score at the time was 56, while Larry Ellison and Scott McNealy each received a Q Score of 6.
Read more about this topic: Q Score
Famous quotes containing the words forms of, forms and/or scores:
“The failure of women to produce genius of the first rank in most of the supreme forms of human effort has been used to block the way of all women of talent and ambition for intellectual achievement.”
—Anna Garlin Spencer (1851–1931)
“The necessary has never been man’s top priority. The passionate pursuit of the nonessential and the extravagant is one of the chief traits of human uniqueness. Unlike other forms of life, man’s greatest exertions are made in the pursuit not of necessities but of superfluities.”
—Eric Hoffer (1902–1983)
“It is not he who gains the exact point in dispute who scores most in controversy—but he who has shown the better temper.”
—Samuel Butler (1835–1902)