Forms of Q Scores
Marketing Evaluations regularly calculates Q Scores in 8 categories:
- TVQ rates broadcast television programs
- Cable Q rates cable television programs
- Performer Q rates living celebrities
- Dead Q rates the current popularity of deceased celebrities
- Sports Q rates sports figures
- Cartoon Q rates cartoon characters, video games, toys and similar products
- Brand Attachment Q rates brand and company names
- Kids Product Q rates children's responses to brand and company names
TVQ and Cable Q Scores are calculated for all regularly scheduled broadcast and cable shows.
Other Q Scores are calculated to order for clients who pay Marketing Evaluations and who want to research public perception of a brand or celebrity. For example, in 2000, IBM hired Marketing Evaluations to calculate the Q Score for Deep Blue, the supercomputer that defeated chess Grandmaster Garry Kasparov. Deep Blue’s Q Score was 9, meaning the computer was as familiar and appealing at the time as Carmen Electra, Howard Stern and Bruce Wayne. In contrast, Albert Einstein’s Q Score at the time was 56, while Larry Ellison and Scott McNealy each received a Q Score of 6.
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