Forms of Q Scores
Marketing Evaluations regularly calculates Q Scores in 8 categories:
- TVQ rates broadcast television programs
- Cable Q rates cable television programs
- Performer Q rates living celebrities
- Dead Q rates the current popularity of deceased celebrities
- Sports Q rates sports figures
- Cartoon Q rates cartoon characters, video games, toys and similar products
- Brand Attachment Q rates brand and company names
- Kids Product Q rates children's responses to brand and company names
TVQ and Cable Q Scores are calculated for all regularly scheduled broadcast and cable shows.
Other Q Scores are calculated to order for clients who pay Marketing Evaluations and who want to research public perception of a brand or celebrity. For example, in 2000, IBM hired Marketing Evaluations to calculate the Q Score for Deep Blue, the supercomputer that defeated chess Grandmaster Garry Kasparov. Deep Blue’s Q Score was 9, meaning the computer was as familiar and appealing at the time as Carmen Electra, Howard Stern and Bruce Wayne. In contrast, Albert Einstein’s Q Score at the time was 56, while Larry Ellison and Scott McNealy each received a Q Score of 6.
Read more about this topic: Q Score
Famous quotes containing the words forms of, forms and/or scores:
“One way to think about play, is as the process of finding new combinations for known things—combinations that may yield new forms of expression, new inventions, new discoveries, and new solutions....It’s exactly what children’s play seems to be about and explains why so many people have come to think that children’s play is so important a part of childhood—and beyond.”
—Fred Rogers (20th century)
“An aristocratic culture does not advertise its emotions. In its forms of expression it is sober and reserved. Its general attitude is stoic.”
—Johan Huizinga (1872–1945)
“What is it then between us?
What is the count of the scores or hundreds of years between us?
Whatever it is, it avails not—distance avails not, and
place avails not,”
—Walt Whitman (1819–1892)