Forms of Q Scores
Marketing Evaluations regularly calculates Q Scores in 8 categories:
- TVQ rates broadcast television programs
- Cable Q rates cable television programs
- Performer Q rates living celebrities
- Dead Q rates the current popularity of deceased celebrities
- Sports Q rates sports figures
- Cartoon Q rates cartoon characters, video games, toys and similar products
- Brand Attachment Q rates brand and company names
- Kids Product Q rates children's responses to brand and company names
TVQ and Cable Q Scores are calculated for all regularly scheduled broadcast and cable shows.
Other Q Scores are calculated to order for clients who pay Marketing Evaluations and who want to research public perception of a brand or celebrity. For example, in 2000, IBM hired Marketing Evaluations to calculate the Q Score for Deep Blue, the supercomputer that defeated chess Grandmaster Garry Kasparov. Deep Blue’s Q Score was 9, meaning the computer was as familiar and appealing at the time as Carmen Electra, Howard Stern and Bruce Wayne. In contrast, Albert Einstein’s Q Score at the time was 56, while Larry Ellison and Scott McNealy each received a Q Score of 6.
Read more about this topic: Q Score
Famous quotes containing the words forms of, forms and/or scores:
“All ... forms of consensus about “great” books and “perennial” problems, once stabilized, tend to deteriorate eventually into something philistine. The real life of the mind is always at the frontiers of “what is already known.” Those great books don’t only need custodians and transmitters. To stay alive, they also need adversaries. The most interesting ideas are heresies.”
—Susan Sontag (b. 1933)
“I am not so foolish as to declaim against forms. Forms are as essential as bodies; but to exalt particular forms, to adhere to one form a moment after it is outgrown, is unreasonable, and it is alien to the spirit of Christ.”
—Ralph Waldo Emerson (1803–1882)
“So, Willy, let you and me be wipers
Of scores out with all men—especially pipers;
And, whether they pipe us free, from rats or from mice,
If we’ve promised them aught, let us keep our promise.”
—Robert Browning (1812–1889)