Pueblo Supermarkets - History

History

The brainchild of brothers Harold Toppel and George Toppel, Pueblo began as a single store operation on Roosevelt Avenue in the Puerto Nuevo section of San Juan, Puerto Rico. The success of the first store led the Toppels to open 43 other Pueblo Supermarkets around the Island and, by 1960, to convert the enterprise into a public corporation that began trading on the New York Stock Exchange.

In 1963, Pueblo expanded beyond Puerto Rico's shores to other U.S. territories. Pueblo opened stores in St. Thomas and St. Croix, quickly becoming a popular supermarket chain.

The company also introduced the trademark Pueblo Foods, which included anything from paper towels to rice and was sold in all Pueblo stores.

In 1983, Pueblo launched the Pueblo Xtra concept, a discount warehouse type supermarket which allowed the customer to shop for food in a larger store featuring lower prices. The lower prices were because the Xtra stores had no baggers; less employees, more savings. In 1990, Pueblo introduced Blockbuster Video to Puerto Rico and the Virgin Islands.

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