Concepts of Public Opinion
Public opinion as a concept gained credence with the rise of "public" in the eighteenth century. The English term "public opinion" dates back to the eighteenth century and has derived from the French l’opinion, which was first used in 1588 by Montaigne. This concept came about through the process of urbanization and other political and social forces. For the first time, it became important what people thought, as forms of political contention changed.
Adam Smith, one of the earliest classical economists, refers to public opinion in his Theory of Moral Sentiments, but it was Jeremy Bentham, the famous utilitarian Philosopher, who fully developed theories of public opinion. He opined that public opinion had the power to ensure that rulers would rule for the greatest happiness of the greater number. He brought in Utilitarian philosophy in order to define theories of public opinion. The German sociologist Ferdinand Tönnies, by using the conceptional tools of his theory of Gemeinschaft and Gesellschaft, argued (1922, "Kritik der öffentlichen Meinung"), that 'public opinion' has the equivalent social function in societies (Gesellschaften) which religion has in communities (Gemeinschaften).
German social theorist Jürgen Habermas contributed the idea of "Public Sphere" to the discussion of public opinion. The Public Sphere, or bourgeois public, is according to Habermas, where "something approaching public opinion can be formed" (2004, p. 351). Habermas claimed that the Public Sphere featured universal access, rational debate, and disregard for rank. However, he believes that these three features for how public opinion are best formed are no longer in place in western liberal democratic countries. Public opinion, in western democracy, is highly susceptible to elite manipulation.
The American sociologist Herbert Blumer has proposed an altogether different conception of the "public." According to Blumer, public opinion is discussed as a form of collective behavior (another specialized term) which is made up of those who are discussing a given public issue at any one time. Given this definition, there are many publics; each of them comes into being when an issue arises and ceases to exist when the issue is resolved. Blumer claims that people participate in public in different capacities and to different degrees. So, public opinion polling cannot measure the public. An educated individual's participation is more important than that of a drunk. The "mass," in which people independently make decisions about, for example, which brand of toothpaste to buy, is a form of collective behavior different from the public.
Public opinion plays an important role in the political sphere. Cutting across all aspects of relationship between government and public opinion are studies of voting behavior. These have registered the distribution of opinions on a wide variety of issues, have explored the impact of special interest groups on election outcomes and have contributed to our knowledge about the effects of government propaganda and policy.
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Famous quotes containing the words public opinion, concepts of, concepts, public and/or opinion:
“Public Opinion ... an attempt to organise the ignorance of the community, and to elevate it to the dignity of physical force.”
—Oscar Wilde (1854–1900)
“Institutional psychiatry is a continuation of the Inquisition. All that has really changed is the vocabulary and the social style. The vocabulary conforms to the intellectual expectations of our age: it is a pseudo-medical jargon that parodies the concepts of science. The social style conforms to the political expectations of our age: it is a pseudo-liberal social movement that parodies the ideals of freedom and rationality.”
—Thomas Szasz (b. 1920)
“During our twenties...we act toward the new adulthood the way sociologists tell us new waves of immigrants acted on becoming Americans: we adopt the host culture’s values in an exaggerated and rigid fashion until we can rethink them and make them our own. Our idea of what adults are and what we’re supposed to be is composed of outdated childhood concepts brought forward.”
—Roger Gould (20th century)
“For public opinion does not admit that lofty rapturous laughter is worthy to stand beside lofty lyrical emotion and that there is all the difference in the world between it and the antics of a clown at a fair.”
—Nikolai Vasilyevich Gogol (1809–1852)
“I suffer whenever I see that common sight of a parent or senior imposing his opinion and way of thinking and being on a young soul to which they are totally unfit. Cannot we let people be themselves, and enjoy life in their own way? You are trying to make that man another you. One’s enough.”
—Ralph Waldo Emerson (1803–1882)