Methods
There are many methods and instruments that are used in Public Diplomacy. Nicholas Cull divides the practice into five elements: listening, advocacy, cultural diplomacy, exchange diplomacy and international broadcasting (IB).
Methods such as personal contact, broadcasters such as the Voice of America, Radio Free Europe and Radio Liberty exchange programs such as Fulbright and the International Visitor Leadership program, American arts and performances in foreign countries, and the use of the Internet are all instruments used for practicing Public Diplomacy depending on the audience to be communicated with and the message to be conveyed.
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“In inner-party politics, these methods lead, as we shall yet see, to this: the party organization substitutes itself for the party, the central committee substitutes itself for the organization, and, finally, a dictator substitutes himself for the central committee.”
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