Influence and Reaction
On the rare occasions the propaganda model is discussed in the mainstream media there is usually a large reaction. In 1988, when Chomsky was interviewed by Bill Moyers there were 1,000 letters in response, one the biggest written reactions in the show's history. When he was interviewed by TV Ontario, the show generated 31,321 call-ins which was a new record for the station. In 1996, when Chomsky was interviewed by Andrew Marr the producer commented that the response was "astonishing". He commented that
- "The audience reaction was astonishing... I have never worked on a programme which elicited so many letters and calls".
In May, 2007, Chomsky and Herman spoke at the University of Windsor in Canada summarizing developments and responding to criticisms related to the model. Both authors stated they felt the propaganda model is still applicable (Herman said even more so than when it was introduced), although they did suggest a few areas where they believe it falls short and needs to be extended in light of recent developments.
Chomsky has insisted that while the propaganda role of the media "is intensified by ownership and advertising" the problem mostly lies with "ideological-doctrinal commitments that are part of intellectual life" or intellectual culture of the people in power. He compares the media to scholarly literature which he says has the same problems even without the constraints of the propaganda model.
At the Windsor talk, Chomsky pointed out that Edward S. Herman was primarily responsible for creating the theory although Chomsky supported it. According to Chomsky, he insisted Herman's name appear first on the cover of Manufacturing Consent because of his primary role researching and developing the theory.
Read more about this topic: Propaganda Model
Famous quotes containing the words influence and, influence and/or reaction:
“Modern Western thought will pass into history and be incorporated in it, will have its influence and its place, just as our body will pass into the composition of grass, of sheep, of cutlets, and of men. We do not like that kind of immortality, but what is to be done about it?”
—Alexander Herzen (1812–1870)
“Poets are the hierophants of an unapprehended inspiration; the mirrors of the gigantic shadows which futurity casts upon the present; the words which express what they understand not; the trumpets which sing to battle and feel not what they inspire; the influence which is moved not, but moves. Poets are the unacknowledged legislators of the world.”
—Percy Bysshe Shelley (1792–1822)
“Christianity was only a very strong and singularly well-timed Salvation Army movement that happened to receive help from an unusual and highly dramatic incident. It was a Puritan reaction in an age when, no doubt, a Puritan reaction was much wanted; but like all sudden violent reactions, it soon wanted reacting against.”
—Samuel Butler (1835–1902)