Promotional Model - Spokesmodel

Spokesmodel

"Spokesmodel" is a term used for a model who is employed to be associated with a specific brand in advertisements. A spokesmodel may be a celebrity used only in advertisements (in contrast to a "brand ambassador", who is also expected to represent the company at various events), but more often the term refers to a model who isn't a celebrity in their own right. A classic example of such spokesmodels are the models engaged to be the Marlboro Man between 1954 and 1999, and the Clarion Girl since 1975. Contrary to what the term suggests, a spokesmodel is normally not expected to verbally promote the brand.