In service industries, such as education, a program manager or program director researches, plans, develops and implements one or more of the firm's professional services. For example, in education, a program director is responsible for developing and maintaining degree-granting programs and/or other educational services.
In Program Management, the Program Director is a senior manager responsible for the overall success of the program.
A program director's role in a company that sells professional services is similar to a product manager's role in a company that sells tangible goods.
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