Confusion
Profit margin is frequently confused with markup. It's not uncommon for entrepreneurs to erroneously claim profit margins over 100%. Most likely these entrepreneurs are referring to the markup on a product as a percentage of product cost.
Read more about this topic: Profit Margin
Famous quotes containing the word confusion:
“The small force that it takes to launch a boat into the stream should not be confused with the force of the stream that carries it along: but this confusion appears in nearly all biographies.”
—Friedrich Nietzsche (1844–1900)
“The mystic purchases a moment of exhilaration with a lifetime of confusion; and the confusion is infectious and destructive. It is confusing and destructive to try and explain anything in terms of anything else, poetry in terms of psychology.”
—Basil Bunting (1900–1985)