Confusion
Profit margin is frequently confused with markup. It's not uncommon for entrepreneurs to erroneously claim profit margins over 100%. Most likely these entrepreneurs are referring to the markup on a product as a percentage of product cost.
Read more about this topic: Profit Margin
Famous quotes containing the word confusion:
“[Allegory] should ... be very sparingly practised, lest, whilst the writer plays with his own fancies and diverts himself by cutting the air with his wide spread wings, he should soar out of view of his readers, leaving them in confusion and perplexity to explore his viewless track.”
—Sarah Fielding (1710–1768)
“Of late the new “life philosophy” has shown a tendency to relapse into a bewildering confusion of logical and poetical means of expression.”
—Johan Huizinga (1872–1945)