Confusion
Profit margin is frequently confused with markup. It's not uncommon for entrepreneurs to erroneously claim profit margins over 100%. Most likely these entrepreneurs are referring to the markup on a product as a percentage of product cost.
Read more about this topic: Profit Margin
Famous quotes containing the word confusion:
“Perfection of means and confusion of goals seem—in my opinion—to characterize our age.”
—Albert Einstein (1879–1955)
“[Allegory] should ... be very sparingly practised, lest, whilst the writer plays with his own fancies and diverts himself by cutting the air with his wide spread wings, he should soar out of view of his readers, leaving them in confusion and perplexity to explore his viewless track.”
—Sarah Fielding (1710–1768)
“There is ... no glamor at banquets—I mean the large formal banquets of big associations and societies. There is only a kind of dignified confusion that gradually unhinges the mind.”
—James Thurber (1894–1961)