In economics and marketing, product differentiation (also known simply as "differentiation") is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a firm's own product offerings. The concept was proposed by Edward Chamberlin in his 1933 Theory of Monopolistic Competition.
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“Good is a product of the ethical and spiritual artistry of individuals; it cannot be mass-produced.”
—Aldous Huxley (1894–1963)
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