Product bundling is a marketing strategy that involves offering several products for sale as one combined product. This strategy is very common in the software business (for example: bundle a word processor, a spreadsheet, and a database into a single office suite), in the cable television industry (for example, basic cable in the United States generally offers many channels at one price), and in the fast food industry in which multiple items are combined into a complete meal. A bundle of products is sometimes referred to as a package deal or a compilation or an anthology.
Read more about Product Bundling: Rationale, Varieties of Bundling, Bundling, Market Power, and Competitiveness
Famous quotes containing the word product:
“A product of the untalented, sold by the unprincipled to the utterly bewildered.”
—Al Capp (1909–1979)