Princess (car) - Princess

By September 1975, the process of unifying Austin and Morris dealerships was advanced sufficiently, while the Wolseley marque was to be abandoned. Thus the policy of selling seven 18–22 series models under three different marques was changed and the range was reduced to four models all sold under the Princess name. A crown badge was affixed to the point of the bonnet and the script word "Princess" was affixed to the grille, the thick vinyl-clad C-pillars and the boot. Only the 1800 cc model bore the twin headlights, with the 2200 cc models sporting the wedge-shaped headlights Harris Mann had designed the car to be seen with.

Build quality of the Princess was affected by poor quality control and constant industrial disputes; it gained a reputation for unreliability it could never shake off, even though quality improved in later years. The styling, praised upon introduction, was soon labelled "ugly". To quote a phrase in Parker's Car Price Guide from the 1990s, "an early critic suggested that the people responsible for designing the front and rear of the car were not speaking to one another".