A press secretary or press officer is a senior advisor who provides advice on how to deal with the news media and, using news management techniques, helps their employer to maintain a positive public image and avoid negative media coverage.
They often, but not always, act as the organization's senior spokesperson. Many governments also have press secretaries. A deputy press secretary is typically a mid-level political staffer who assists the press secretary and communications director with aspects of public outreach. They often write the press releases and media advisories for review by the press secretary and communications director. There are usually assistant press secretaries and press officers that support the press secretary.
Famous quotes containing the words press and/or secretary:
“What chiefly distinguishes the daily press of the United States from the press of all other countries is not its lack of truthfulness or even its lack of dignity and honor, for these deficiencies are common to the newspapers everywhere, but its incurable fear of ideas, its constant effort to evade the discussion of fundamentals by translating all issues into a few elemental fears, its incessant reduction of all reflection to mere emotion. It is, in the true sense, never well-informed.”
—H.L. (Henry Lewis)
“... the wife of an executive would be a better wife had she been a secretary first. As a secretary, you learn to adjust to the boss’s moods. Many marriages would be happier if the wife would do that.”
—Anne Bogan, U.S. executive secretary. As quoted in Working, book 1, by Studs Terkel (1973)