Power Pop - Commercial Peak: Late 1970s To Early 1980s

Commercial Peak: Late 1970s To Early 1980s

Spurred on by the emergence of punk rock and New Wave, power pop enjoyed a prolific and commercially successful period in the late 1970s and early 1980s.

Although coined in the 1960s, and used as early as 1973 in reference to Sweet, the term "power pop" was not widely used until around 1978. As the novelist Michael Chabon has written, "Power pop in its essential form... did not come into existence for a number of years after it was first identified. Like so much of the greatest work turned out by popular artists of the 1970s, true power pop is quintessential second-generation stuff." The term was often used in reference to critics' favorites Elvis Costello and Nick Lowe, whose style was viewed as a less-threatening version of punk rock. Los Angeles-based Bomp! magazine championed power pop in its March 1978 issue, tying the genre's roots to 1960s groups like The Who and The Easybeats through Raspberries of the early 1970s.

Like their punk brethren, late–1970s power pop groups favored a leaner and punchier sound than their early–1970s predecessors. Some occasionally incorporated synthesizers into their music, though not to the same degree as did their New Wave counterparts. Representative singles from the period include releases from the Bomp! Records label by 20/20 ("Giving It All"), Shoes ("Tomorrow Night") and The Romantics ("Tell It to Carrie"). Major label groups like Cheap Trick, The Cars and Blondie merged power pop influences with other styles and achieved their first mainstream success with albums released in 1978. Cheap Trick's 1979 album Cheap Trick at Budokan went triple platinum in the United States, and singles such as "Surrender" and "I Want You To Want Me" brought power pop to an international audience.

Visually taking their cue from 1960s British Invasion groups, some power pop bands decked themselves out in skinny ties and matching suits. Other groups such as the The Romantics adopted matching red leather outfits reminiscent of 1950s rock n roll stars such as Little Richard. Some bands such as The Beat adapted the look of punk rocker contemporaries such as the Ramones and the Sex Pistols.

The biggest chart hit by a pure power pop band was The Knack's debut single, "My Sharona", which topped the Billboard Hot 100 chart for six weeks in the summer of 1979. The accompanying platinum-selling album, Get the Knack, paved the way for major label debuts that fall by The Pop, Shoes, 20/20 and The Beat. However, "My Sharona"'s ubiquitous radio presence that summer spawned a popular and critical backlash against the band, which in turn led to a backlash against the power pop genre in general. Few of the power pop albums which followed Get the Knack charted at all, and those that did attained only middling positions on the Billboard 200. The Romantics had a minor hit with "What I Like About You" in early 1980, but, by then, power pop was seen as a passing fad by many critics. Most of this crop of bands continued to release albums throughout the early 1980s, but with the exception of The Romantics' In Heat (1983), none garnered much attention. Other groups such as The Plimsouls and the dB's found a home on college radio, where power pop would endure for the remainder of the decade.