Advertising and Marketing
Apple introduced the Power Mac series of high-end personal computers aimed at businesses and creative professionals in 1994 with an advertising campaign consisting of several television commercials and print ads. The television commercials used the slogan "The Future Is Better Than You Expected", featuring the first three Power Macintosh computers to showcase special features such as networking and MS-DOS compatibility.
Read more about this topic: Power Macintosh
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“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)