Positioning Concepts
More generally, there are three types of positioning concepts:
- Functional positions
- Solve problems
- Provide benefits to customers
- Get favorable perception by investors (stock profile) and lenders
- Symbolic positions
- Self-image enhancement
- Ego identification
- Belongingness and social meaningfulness
- Affective fulfillment
- Experiential positions
- Provide sensory stimulation
- Provide cognitive stimulation
Read more about this topic: Positioning (marketing)
Famous quotes containing the words positioning and/or concepts:
“Genius differs from talent not by the amount of original thoughts, but by making the latter fertile and by positioning them properly, in other words, by integrating everything into a whole, whereas talent produces only fragments, no matter how beautiful.”
—Franz Grillparzer (1791–1872)
“When you have broken the reality into concepts you never can reconstruct it in its wholeness.”
—William James (1842–1910)