Ideology and Semiotic Theory
According to the semiotician Bob Hodge, ideology "identifies a unitary object that incorporates complex sets of meanings with the social agents and processes that produced them. No other term captures this object as well as 'ideology'. Foucault's 'episteme' is too narrow and abstract, not social enough. His 'discourse', popular because it covers some of ideology's terrain with less baggage, is too confined to verbal systems. 'Worldview' is too metaphysical, 'propaganda' too loaded. Despite or because of its contradictions, 'ideology' still plays a key role in semiotics oriented to social, political life." Authors such as Michael Freeden have also recently incorporated a semantic analysis to the study of ideologies.
Read more about this topic: Political Ideologies
Famous quotes containing the words ideology, semiotic and/or theory:
“There is no religion in which everyday life is not considered a prison; there is no philosophy or ideology that does not think that we live in alienation.”
—Eugène Ionesco (b. 1912)
“They’re semiotic phantoms, bits of deep cultural imagery that have split off and taken on a life of their own, like those Jules Verne airships that those old Kansas farmers were always seeing.... Semiotic ghosts. Fragments of the Mass Dream, whirling past in the wind of my passage.”
—William Gibson (b. 1948)
“Don’t confuse hypothesis and theory. The former is a possible explanation; the latter, the correct one. The establishment of theory is the very purpose of science.”
—Martin H. Fischer (1879–1962)