Defining The Concept
The study and practice of political communication focuses on the ways and means of expression of a political nature. Robert E. Denton and Gary C. Woodward, two important contributors to the field, in Political Communication in America characterize it as the ways and intentions of message senders to influence the political environment. This includes public discussion (e.g. political speeches, news media coverage, and ordinary citizens' talk) that considers who has authority to sanction, the allocation of public resources, who has authority to make decision, as well as social meaning like what makes someone American. In their words "the crucial factor that makes communication 'political' is not the source of a message, but its content and purpose." David L. Swanson and Dan Nimmo, also key members of this sub-discipline, define political communication as "the strategic use of communication to influence public knowledge, beliefs, and action on political matters." They emphasize the strategic nature of political communication, highlighting the role of persuasion in political discourse. Brian McNair provides a similar definition when he writes that political communication is "purposeful communication about politics." For McNair this means that this not only covers verbal or written statements, but also visual representations such as dress, make-up, hairstyle or logo design. With other words, it also includes all those aspects that develop a "political identity" or "image".
There are many academic departments and schools around the world that specialize in political communication. These programs are housed in programs of communication, journalism, and political science, among others. The study of political communication is clearly interdisciplinary.
Read more about this topic: Political Communication
Famous quotes containing the words defining the, defining and/or concept:
“Art, if one employs this term in the broad sense that includes poetry within its realm, is an art of creation laden with ideals, located at the very core of the life of a people, defining the spiritual and moral shape of that life.”
—Ivan Sergeevich Turgenev (18181883)
“The industrial world would be a more peaceful place if workers were called in as collaborators in the process of establishing standards and defining shop practices, matters which surely affect their interests and well-being fully as much as they affect those of employers and consumers.”
—Mary Barnett Gilson (1877?)
“It is impossible to dissociate language from science or science from language, because every natural science always involves three things: the sequence of phenomena on which the science is based; the abstract concepts which call these phenomena to mind; and the words in which the concepts are expressed. To call forth a concept, a word is needed; to portray a phenomenon, a concept is needed. All three mirror one and the same reality.”
—Antoine Lavoisier (17431794)