Advertising
The game was an early example of product placement within a video game, with billboards around the track advertising actual companies. However, some billboards were specific to the two versions such as Pepsi and Canon in the Japanese version, or 7-Eleven, Dentyne, or Centipede in the Atari version, which replaced such billboards as that of Marlboro and Martini & Rossi, who although were prominent motorsport sponsors at the time, would be found inappropriate in the American market for a game aimed towards children. Other billboards did appear in both versions.
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Famous quotes containing the word advertising:
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)