Advertising
The game was an early example of product placement within a video game, with billboards around the track advertising actual companies. However, some billboards were specific to the two versions such as Pepsi and Canon in the Japanese version, or 7-Eleven, Dentyne, or Centipede in the Atari version, which replaced such billboards as that of Marlboro and Martini & Rossi, who although were prominent motorsport sponsors at the time, would be found inappropriate in the American market for a game aimed towards children. Other billboards did appear in both versions.
Read more about this topic: Pole Position (video game)
Famous quotes containing the word advertising:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)