Plymouth Voyager - Background

Background

Lee Iaccoca and Hal Sperlich had conceived their idea for a modern minivan during their earlier tenure at Ford Motor Company. Henry Ford II had rejected Iaccoca's and Sperlich's idea (and a prototype) of a minivan in 1974, then rumored to carry the name "Maxivan". Iaccoca followed Sperlich to Chrysler Corporation, and together they created the T115 minivan — a prototype that was to become the Caravan and Voyager, known colloquially as the "Magic-wagons" (a term used in advertising).

The Chrysler minivans launched a few months ahead of the Renault Espace (the first MPV/minivan in Europe, initially presented to executives as a Talbot in 1979, but not launched until 1984), making them the first of their kind — effectively creating the modern minivan segment in the US.

Read more about this topic:  Plymouth Voyager

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