Platoon (film) - Marketing

Marketing

The film was marketed with the tag line, "The first casualty of war is innocence," an adaptation of Senator Hiram Johnson's assertion in 1917 that "The first casualty of war is the truth." (c.f. Aeschylus (BC 525 - BC 456), "In war, truth is the first casualty.") Several licensed tie-ins were released between 1986-1988. A video game was produced by Ocean Software for various formats. The Nintendo Entertainment System version was ported and published by Sunsoft. Loosely based on the film, the object of the game is to survive in the Vietnamese jungle against guerrilla attacks. A wargame was also produced, by Avalon Hill, as an introductory game to attract young people into the wargaming hobby. A novelization of the film was written by Dale Dye. In 2002, Strategy First published and Digital Reality developed a real-time strategy game based on the film for Microsoft Windows.