Plain English

Plain English (sometimes referred to more broadly as plain language) is a generic term for communication in English that emphasizes clarity, brevity, and the avoidance of technical language—particularly in relation to official government or business communication.

The goal is to write in a way that is easily understood by the target audience: clear and straightforward, appropriate to their reading skills and knowledge, free of wordiness, cliché and needless jargon. It often involves using native Germanic words instead of those derived from Latin and Greek (see linguistic purism in English).

Read more about Plain English:  Etymology, See Also

Famous quotes containing the words plain and/or english:

    The name of the town isn’t important. It’s the one that’s just twenty-eight minutes from the big city. Twenty-three if you catch the morning express. It’s on a river and it’s got houses and stores and churches. And a main street. Nothing fancy like Broadway or Market, just plain Broadway. Drug, dry good, shoes. Those horrible little chain stores that breed like rabbits.
    Joseph L. Mankiewicz (1909–1993)

    It is an equal failing to trust everybody, and to trust nobody.
    —18th-century English proverb.