Release
The film had its premiere in late 1972 at the third Annual Baltimore Film Festival, held on the campus of the University of Baltimore, where it sold out tickets for three successive screenings; the film had aroused particular interest among fans of underground cinema following the success of Multiple Maniacs, which had begun to be screened in cities such as New York, Philadelphia and San Francisco.
Being picked up by the small independent company New Line Cinema, Pink Flamingos was later distributed to Ben Barenholtz, the owner of the Elgin Theater in New York City. At the Elgin Theater, Barenholtz had been promoting the midnight movie scene, primarily by screening Alejandro Jodorowsky's acid western film El Topo (1970), which had become a "very significant success" in "micro-independent terms". Barenholtz felt that being of an avant-garde nature, Pink Flamingos would fit in well with this crowd, subsequently screening it at midnight on Friday and Saturday nights. It soon gained a cult following of movie-goers who would repeatedly come to the Elgin Theatre to watch it, a group Barenholtz would characterise as initially composing primarily of "downtown gay people, more of the hipper set", but, after a while Barenholtz noted that this group eventually broadened, with the film becoming popular with "working-class kids from New Jersey who would become a little rowdy" too. Many of these cult cinema fans learned all of the lines in the film, and would recite them at the screenings, a phenomenon which would later become associated with another popular midnight movie of the era, The Rocky Horror Picture Show (1975).
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