Jerseys
Upon their arrival in Phoenix in 1996, the team adopted a look with a strong Southwestern flavor. The primary logo was a stylized hockey stick-wielding coyote in a kachina-inspired style. The jerseys featured pointed green shoulders with brick red trim over a white (home) or black (road) body, and non-traditional striping patterns. These uniforms remained in place until 2003. A third jersey, primarily green with a nighttime desert landscape wrapped around the bottom and the cuffs of the sleeves, was introduced in 1998, and retired in 2003.
As the NHL switched home and road jerseys beginning in the 2003-04 season, and coinciding with the team's move from America West to the newly completed Glendale Arena, the Coyotes redesigned their look completely, adopting the current howling coyote head logo, while dropping several colors from the team's palette. Sedona red and white became the primary colors, with desert sand and black remaining as logo trim colors. The uniform's simplified two-color scheme with three stripes on each sleeve and the tail bears some resemblance to later versions of the Montreal Maroons sweaters. The team also changed its shoulder patch, taking the form of the outline of the state of Arizona, with an homage to the state flag and the abbreviation "PHX". This logo was worn on the right shoulder only, with the left shoulder now bare.
The Coyotes updated their jerseys for the 2007–08 season, along with all NHL teams, as part of the switchover to Rbk Edge jerseys. The changes made were adding an NHL crest just below the neck opening, removing the stripes that were previously just above the lower hem, and moving the "PHX" patch from the right to the left shoulder. The white jersey also gained red shoulder coloring and laces at the collar. The three-stripe pattern is applied to the side of the pants.
The Coyotes also added a third jersey for the 2008-2009 season. It is primarily black and features a new alternate coyote logo on the front, with the primary logo (coyote head) patch on the right shoulder, and the "Official Seal" on the left. Since white does not appear on the alternate, solid red pant shells are worn with this jersey.
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