Early Life
Rozelle was born in South Gate, California and grew up in neighboring Lynwood, California during the Great Depression. He graduated from Compton High School in 1944, lettering in baseball and basketball. He was drafted into the Navy in 1944 and served 18 months in the Pacific on an oil tanker. Rozelle began his career at the University of San Francisco, working as a student publicist for the school's football team. He had already worked in public relations for the Los Angeles Rams front office and while in the athletic office at USF he marketed the Don's National Invitation Tournament championship basketball season of 1949 into a national media event. He graduated from USF in 1950.
He held a series of public relations jobs in Southern California, marketing the 1956 Olympics in Melbourne, Australia for a Los Angeles based company. He joined the Los Angeles Rams as its public relations specialist. By 1957, Rozelle was offered the GM job with the Rams. He turned a disorganized, unprofitable team, lost in the growing LA market, into a business success.
Read more about this topic: Pete Rozelle
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