One feature that distinguishes persuasion technology from familiar forms of persuasion is that the individual being persuaded often cannot respond in kind. This is a lack of reciprocal equality. For example, when a conversational agent persuades a user using social influence strategies, the user cannot also use similar strategies on the agent (Fogg, 2002).
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Famous quotes containing the words reciprocal and/or equality:
“Parenting is a profoundly reciprocal process: we, the shapers of our children’s lives, are also being shaped. As we struggle to be parents, we are forced to encounter ourselves; and if we are willing to look at what is happening between us and our children, we may learn how we came to be who we are.”
—Augustus Y. Napier (20th century)
“Trying to love your children equally is a losing battle. Your children’s scorecards will never match your own. No matter how meticulously you measure and mete out your love and attention, and material gifts, it will never feel truly equal to your children. . . . Your children will need different things at different times, and true equality won’t really serve their different needs very well, anyway.”
—Marianne E. Neifert (20th century)