Pepsi Twist - History

History

Pepsi had previously produced a lemon-flavored diet cola in the 1970s and 1980s in the United States called Pepsi Light, which was lemon-flavored by necessity to counteract the aftertaste of the artificial sweetener saccharin. When aspartame became more widely available, the newly rechristened Diet Pepsi was able to remove the lemon flavoring.

Pepsi Twist was introduced in the United States on July 12, 2000 and again on June 12, 2001.

Pepsi launched Pepsi A-ha, with a lemon flavor in India, in 2002.

Pepsi Twist has been successfully marketed in Brazil (with lime instead of lemon), where a limited-edition version was also sold, the Pepsi Twistão, with an even stronger lime flavor. In Brazil, Pepsi Twist is still sold and in many markets it outsells the original Pepsi.

It's also been released in Portugal as a limited edition during summer, and has remained popular.

In the Philippines, it was released in 2002 and was an instant hit among the teenagers but failed to capture the market, but still is available in the Philippine market.

Pepsi Twist was also marketed in Pakistan in 2006. The product failed to capture the market, but it is still available in some supermarkets.

It is marketed in Romania under the name Pepsi Twist Lemon. It was sold under the name of Pepsi Twist until recently, and its diet counterpart, Pepsi Twist Light Lemon.

It is available in Greece and Indonesia.

It was also introduced in Poland in the summer of 2002 and is sold thereafter.

In Italy, Pepsi Twist was introduced in late 2002.

In the United Kingdom, the original Pepsi Twist is no longer sold. Instead, there is now a "lemon and lime" version, under the Pepsi Max brand not elsewhere available. This product is called 'Pepsi Max Lemon and Lime Twist'.

In Ukraine Pepsi Twist was marketed and sold during 2004. In 2012 reintroduced under "Pepsi +1" logo and "Pepsi-Twist" trade name.

Pepsi Twist made a brief return in the Summer of 2008 with the NFL Kickoff Limited Edition Flavor, which boasted that it was Pepsi "with a kick of Lemon."

In Czech Republic and Slovakia Pepsi Twist was introduced in 2002, its diet counterpart Pepsi Twist Light was introduced in January 2003. Both versions are still in sold.

In Latvia, Pepsi Twist was introduced in late 2011.