Pepsi Challenge

The Pepsi Challenge has been an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi.

Read more about Pepsi Challenge:  Criticism

Famous quotes containing the words pepsi and/or challenge:

    “There are two kinds of artists left: those who endorse Pepsi and those who simply won’t.”
    —Annie Lennox (b. 1954)

    “The new American finds his challenge and his love in the traffic-choked streets, skies nested in smog, choking with the acids of industry, the screech of rubber and houses leashed in against one another while the townlets wither a time and die.”
    —John Steinbeck (1902–1968)