Switch To Online Voting
The winners of the 31st People's Choice Awards (aired January 9, 2005) were decided by online voting rather than Gallup polls. The nominees submitted for Internet voting were selected using an unpublished process involving editors at Entertainment Weekly, the show's production team, and a panel of pop culture fans.
The nominees for the 32nd People's Choice Awards were determined by web research company Knowledge Networks, which took what it described as a "pop culture-involved using a nationally representative sample of men and women ages 18 to 54, with and without Internet access, to come up with the nominees after being presented with a list of candidates determined by national ratings averages, box office grosses and album sales, and they had the option to write in their favorites. Knowledge Networks recruits its panel by using a RDD phone recruitment method and provides a Web TV and Internet access to households without Internet access enabling them to infer back to the entire population.
The nominees for the 2010 People's Choice Awards were determined by media research company Visible Measures, which specializes in measuring Internet Video audience behavior. The announcement of this partnership stated, "For the first time ever, the People’s Choice Awards has incorporated Internet video viewing data into the initial nominee selection process, depending on Visible Measures’ True Reach metrics to objectively measure online video popularity. Visible Measures worked with the People’s Choice Awards to determine each potential nominees’ popularity on a True Reach basis, a unique measure of the total audience that has been exposed to an online video campaign – regardless of how widely the campaign spreads or where it appears. To measure True Reach, Visible Measures deploys a robust and patented set of technologies with the goal of capturing the universe of Internet video viewership data in near real-time."
The awards have received a fair amount of criticism for this selection process as essentially rewarding any celebrity who will show up.
Read more about this topic: People's Choice Awards
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