History
In 1989, the Media Research Center (MRC) began monitoring the entertainment industry for alleged liberal bias through its Entertainment Division and newsletter TV, etc. MRC founder and president L. Brent Bozell III later felt that decency was declining on most prime-time television programming. The PTC began operations in 1995 following private planning meetings with Charlton Heston, Michael Medved, and others in the entertainment industry, who would eventually make up the Advisory Board of the PTC. After the release of its first annual Family Guide to Prime-Time Television following the 1995-1996 television season, the PTC hoped to hold the entertainment industry accountable for the indecency that it perceived to be prominent on prime-time television. By 1996, the organization had the support of several members of the U.S. Congress, including Joe Lieberman and Lamar S. Smith, and an estimated annual budget of $142,000.
By 1998, with an estimated membership of 120,000, comedian and former The Tonight Show host Steve Allen joined PTC as its Honorary Chairman, and PTC released a report questioning the accuracy of the TV Parental Guidelines ratings system and campaigning for advertisers to stop sponsoring programs that the PTC claimed were offensive. Allen launched a newspaper advertisement campaign promoting the PTC, which was published in many outlets including The New York Times. The PTC was noted for criticizing such shows as Ally McBeal, Dawson's Creek, Ellen, Friends, and Spin City. Its website was also introduced that year, and its annual budget had already surpassed $1 million. PTC rolled out another round of full-page newspaper advertisements in 1999; San Francisco Examiner television columnist Tim Goodman perceived Allen and the PTC of advocating complete censorship of television to allow only what PTC considered "Family-Safe TV".
The PTC lost nearly $1 million in 2008 and in 2009 received $2.9 million in revenue, a 29 percent drop from last year. In 2009 and 2010, the PTC cut its staff by 38 percent to save money.
Read more about this topic: Parents Television Council
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