Strategic Research
Transport for London, in partnership with academic institutions such as MIT, has begun to use the data captured by the Oyster smartcard system for strategic research purposes, with the general goal of using Oyster data to gain cheap and accurate insights into the behaviour and experience of passengers. Specific projects include estimation of Origin-Destination Matrices for the London Underground, analysis of bus-to-bus and bus-to-tube interchange behaviour, modelling and analysis of TfL-wide fare policy changes, and measurement of service quality on the London Overground.
Read more about this topic: Oyster Card
Famous quotes containing the words strategic and/or research:
“If the technology cannot shoulder the entire burden of strategic change, it nevertheless can set into motion a series of dynamics that present an important challenge to imperative control and the industrial division of labor. The more blurred the distinction between what workers know and what managers know, the more fragile and pointless any traditional relationships of domination and subordination between them will become.”
—Shoshana Zuboff (b. 1951)
“After all, the ultimate goal of all research is not objectivity, but truth.”
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