Strategic Research
Transport for London, in partnership with academic institutions such as MIT, has begun to use the data captured by the Oyster smartcard system for strategic research purposes, with the general goal of using Oyster data to gain cheap and accurate insights into the behaviour and experience of passengers. Specific projects include estimation of Origin-Destination Matrices for the London Underground, analysis of bus-to-bus and bus-to-tube interchange behaviour, modelling and analysis of TfL-wide fare policy changes, and measurement of service quality on the London Overground.
Read more about this topic: Oyster Card
Famous quotes containing the words strategic and/or research:
“Marriage is like a war. There are moments of chivalry and gallantry that attend the victorious advances and strategic retreats, the birth or death of children, the momentary conquest of loneliness, the sacrifice that ennobles him who makes it. But mostly there are the long dull sieges, the waiting, the terror and boredom. Women understand this better than men; they are better able to survive attrition.”
—Helen Hayes (1900–1993)
“One of the most important findings to come out of our research is that being where you want to be is good for you. We found a very strong correlation between preferring the role you are in and well-being. The homemaker who is at home because she likes that “job,” because it meets her own desires and needs, tends to feel good about her life. The woman at work who wants to be there also rates high in well-being.”
—Grace Baruch (20th century)