Nature of Public Relations
Public relations can be described as all of the following:
- Academic discipline – branch of knowledge that is taught and researched at the college or university level. Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners belong.
- Communication – activity of conveying information.
- Marketing – process which creates, communicates, and delivers value to the customer, and maintains the relationship with customers.
Read more about this topic: Outline Of Public Relations
Famous quotes containing the words nature, public and/or relations:
“Just as a chemist “isolates” a substance from contaminations that distort his view of its nature and effects, so the work of art purifies significant appearance. It presents abstract themes in their generality, but not reduced to diagrams.”
—Rudolf Arnheim (b. 1904)
“The energy, the brutality, the scale, the contrast, the tension, the rapid change—and the permanent congestion—are what the New Yorker misses when he leaves the city.”
—In New York City, U.S. public relief program (1935-1943)
“Children, who play life, discern its true law and relations more clearly than men, who fail to live it worthily, but who think that they are wiser by experience, that is, by failure.”
—Henry David Thoreau (1817–1862)