Out-group Homogeneity - Empirical Support

Empirical Support

In an experiment, researchers revealed that people of other races do seem to look more alike than members of one's own race. When white students were shown faces of a few white and a few black individuals, they later more accurately recognized white faces they had seen and often falsely recognized black faces not seen before. The opposite results were found when subjects consisted of black individuals.

Another example of this phenomenon comes from a study where researchers asked 90 sorority members to judge the degree of within-group similarity for their own and 2 other groups. It was found that every participant judged their own sorority members to be more dissimilar than the members of the other groups.

Read more about this topic:  Out-group Homogeneity

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