Orville By Gibson - History

History

During the 1970s and the 1980s, certain Japanese Guitar companies using brand names such as Ibanez, Tōkai, Burny, and Greco were making high quality copies of Fender and Gibson guitars. Some brands were sold only on the Japanese market, but other brands, such as Ibanez were exported from Japan. Fender and Gibson opened Japanese branch divisions to make guitars in Japan using the Fender/Squier or Gibson/Epiphone brand names for the Japanese market.

Fender established Fender Japan in 1982 and contracted Yamano Gakki (山野楽器?) and Kanda Shokai (神田商会?) to oversee the production and distribution of Fender Japan guitars in cooperation with Fender. Yamano Gakki (Gakki stands for musical instrument company) are one of Japan's largest musical instrument distributors/retailers and Kanda Shokai are one of Japan's largest musical instrument distributors. Gibson established Epiphone Japan in the early 1970s with the production and distribution being managed by Aria in cooperation with Gibson.

The Aria and Gibson Epiphone Japan partnership ended in 1983 with the export Epiphone production moving to Korea and in 1987, Yamano Gakki obtained the Gibson and Epiphone dealership in Japan . Yamano Gakki distributed Gibson and Korean Epiphone guitars and also produced a limited range of Epiphone Japan semi acoustic guitars in cooperation with Gibson. In 1988 Yamano Gakki decided to expand the Epiphone Japan model range to include solid body models as well as semi acoustic models.

Gibson and Yamano Gakki decided not to use the Epiphone brand name for the expanded model range and so the Orville name was chosen instead. Orville is the first name of the Gibson corporation's founder Orville Gibson. When the Orville by Gibson series was launched in 1988, Gibson was also selling American-made Gibson guitars, Japanese-made Epiphone guitars, and Korean-made Epiphone guitars in Japan. The Orville by Gibson and Orville series were distributed by Yamano Gakki and were priced midway between the American-made Gibson guitars and the Korean-made Epiphone guitars.

There were a number of changes to the Orville by Gibson and Orville model range between their beginning in 1988 and their end in 1998 that are shown in the Retail Release History section. The Orville series were discontinued in 1998 due to Gibson and Yamano Gakki deciding to export an expanded Epiphone model range that included solid body and semi acoustic models. Gibson and Yamano Gakki ended their relationship in late 2006.