Competition and New Developments
Apple Daily, established in 1995, is the paper's main competitor. They declared a price war against each other in December 1995. Apple Daily reduced its price to HKD$4 dollars. To retain its market share, Oriental Daily responded by reducing the price of newspaper to $2 dollars. During and after this war, six newspapers closed down due to persistent losses, driving out competitors such as Hong Kong Daily News, Sing Pao Daily News and Tin Tin News. The competition has led to changes in the paper's presentation, with more use of colorful photos and illustrations.
Competition also improved service quality, such as the introduction of customer service centres. Readers can report their complaints by visiting these centres in Tsim Sha Tsui and Wan Chai. Inside the centre, complaints can be lodged face-to-face to reporters via a digital video conversation system.
Recently, Oriental Press Group Limited would like to extend its business to America and Canada. Cities like New York and Toronto which have high population of Chinese will be its first target.
Read more about this topic: Oriental Daily News
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