Organizational Learning - Diffusion of Innovations

Diffusion of Innovations

Diffusion of innovations theory explores how and why people adopt new ideas, practices and products. It may be seen as a subset of the anthropological concept of diffusion and can help too explain how ideas are spread by individuals, social networks and organizations.

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Famous quotes containing the word innovations:

    “Great innovations should not be forced on slender majorities.”
    —Thomas Jefferson (1743–1826)