Diffusion of Innovations
Diffusion of innovations theory explores how and why people adopt new ideas, practices and products. It may be seen as a subset of the anthropological concept of diffusion and can help too explain how ideas are spread by individuals, social networks and organizations.
Read more about this topic: Organizational Learning
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“By such innovations are languages enriched, when the words are adopted by the multitude, and naturalized by custom.”
—Miguel De Cervantes (1547–1616)
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