Business Operations and Philosophy
After hearing of the dangers conventional cotton poses on individual health and the environment, the husband and wife team of Julia and Robert Stein decided to get involved. According to a report from the Organic Exchange, in 2008 the production of conventional cotton used over 284 million pounds of pesticides in the United States alone, with hundreds of millions more pounds sprayed worldwide. Additionally, seven of the ten pesticides most commonly sprayed on cotton are on the EPA’s list of known, probable, or likely human carcinogens. The Steins realized that the market for organic clothing was not priced for the average everyday consumer. With Julia’s background in merchandising and Robert’s licensing and business law experience, the couple saw an opportunity to use their respective business backgrounds to start an affordably priced organic clothing brand.
Read more about this topic: Organically Grown
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