Organic Farming - Sales and Marketing

Sales and Marketing

Most sales are concentrated in developed nations. These products are what economists call credence goods in that they rely on uncertain certification. Interest in organic products dropped between 2006 and 2008, and 42% of Americans polled don't trust organic produce. 69% of Americans claim to occasionally buy organic products, down from 73% in 2005. One theory was that consumers were substituting "local" produce for "organic" produce.

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    There are no galley-slaves in the royal vessel of divine love—every man works his oar voluntarily!
    —St. Francis De Sales (1567–1622)