Organic Farming - Sales and Marketing

Sales and Marketing

Most sales are concentrated in developed nations. These products are what economists call credence goods in that they rely on uncertain certification. Interest in organic products dropped between 2006 and 2008, and 42% of Americans polled don't trust organic produce. 69% of Americans claim to occasionally buy organic products, down from 73% in 2005. One theory was that consumers were substituting "local" produce for "organic" produce.

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    The elephant, not only the largest but the most intelligent of animals, provides us with an excellent example. It is faithful and tenderly loving to the female of its choice, mating only every third year and then for no more than five days, and so secretly as never to be seen, until, on the sixth day, it appears and goes at once to wash its whole body in the river, unwilling to return to the herd until thus purified. Such good and modest habits are an example to husband and wife.
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