Optus ITV Trials
During 2002-03, Optus trialled interactive digital television over part of its Sydney network. The service was being built from 2000. This service was known as Optus iTV. The service was unique to Optus and had a good deal of positive consumer feedback. The iTV service utilised the Liberate platform instead of OpenTV, as used by Foxtel Digital. The trials were canceled by Optus after the Content Supply Agreement with Foxtel was reached. One byproduct of the new agreement was the re-engineering of the Optus iTV broadcast centre in Macquarie Park to become the new broadcast centre for Foxtel.
A notable difference between Optus iTV and Foxtel Digital was that the Optus system used the same HFC cable network both for delivery and for the return path, meaning no additional hardware or service was required for this return path. By contrast, the Foxtel Digital system at the time relied on a telephone connection for the return path. The advantage of this system is that it is platform neutral, meaning that the same telephone-based return path can be used for both cable and satellite installations.
The Optus iTV system also allowed near video on demand (nvod) not true video on demand. Foxtel Digital now provides provides Near Video on Demand as well. Featured content broadcast on multiple channels with staggered start times available at frequent intervals. Some new Foxtel Services offer a "Video On Demand" ability for limited product, various transmission paths offer a broader VOD version.
Other potential features of Optus iTV included e-mail and walled garden Internet access.
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