Oprah Winfrey - Television

Television

In 1983, Winfrey relocated to Chicago to host WLS-TV's low-rated half-hour morning talk show, AM Chicago. The first episode aired on January 2, 1984. Within months after Winfrey took over, the show went from last place in the ratings to overtaking Donahue as the highest rated talk show in Chicago. The movie critic Roger Ebert persuaded her to sign a syndication deal with King World. Ebert predicted that she would generate 40 times as much revenue as his television show, At the Movies. It was renamed The Oprah Winfrey Show, expanded to a full hour, and broadcast nationally beginning September 8, 1986. Winfrey's syndicated show brought in double Donahue's national audience, displacing Donahue as the number-one daytime talk show in America. Their much publicized contest was the subject of enormous scrutiny. TIME magazine wrote:

TV columnist Howard Rosenberg said, "She's a roundhouse, a full course meal, big, brassy, loud, aggressive, hyper, laughable, lovable, soulful, tender, low-down, earthy and hungry. And she may know the way to Phil Donahue's jugular." Newsday's Les Payne observed, "Oprah Winfrey is sharper than Donahue, wittier, more genuine, and far better attuned to her audience, if not the world" and Martha Bayles of The Wall Street Journal wrote, "It's a relief to see a gab-monger with a fond but realistic assessment of her own cultural and religious roots."

In the early years of The Oprah Winfrey Show, the program was classified as a tabloid talk show. In the mid-1990s, Winfrey adopted a less tabloid-oriented format, hosting shows on broader topics such as heart disease, geopolitics, spirituality and meditation, interviewing celebrities on social issues they were directly involved with, such as cancer, charity work, or substance abuse, and hosting televised giveaways including shows where every audience member received a new car (donated by General Motors) or a trip to Australia (donated by Australian tourism bodies).

In addition to her talk show, Winfrey also produced and co-starred in the 1989 drama miniseries The Women of Brewster Place, as well as a short-lived spin-off, Brewster Place. As well as hosting and appearing on television shows, Winfrey co-founded the women's cable television network Oxygen. She is also the president of Harpo Productions (Oprah spelled backwards). On January 15, 2008, Winfrey and Discovery Communications announced plans to change Discovery Health Channel into a new channel called OWN: Oprah Winfrey Network. It was scheduled to launch in 2009, but was delayed, and actually launched on January 1, 2011.

The series finale of The Oprah Winfrey Show aired on May 25, 2011.