A voodoo poll (or pseudo-poll) is a pejorative description of an opinion poll with no statistical or scientific reliability, which is therefore not a good indicator of opinion on an issue. A voodoo poll will tend to involve self-selection, will be unrepresentative of the target population, and is often very easy to rig by those with a partisan interest in the results of the poll.
The term was coined by Sir Robert Worcester, founder of legitimate polling company MORI, which he chaired for 36 years to June 2005, with special reference to "phone-in" polls. He used the term in British newspaper The Independent on July 23, 1995 to show how easy it was to rig a phone-in poll by voting nine times. The term is still used to refer to unscientific, unrepresentative and unreliable polls.
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Famous quotes containing the words voodoo and/or poll:
“If science ever gets to the bottom of Voodoo in Haiti and Africa, it will be found that some important medical secrets, still unknown to medical science, give it its power, rather than the gestures of ceremony.”
—Zora Neale Hurston (1891–1960)
“If Rosa Parks had taken a poll before she sat down in that bus in Montgomery, she’d still be standing.”
—Mary Frances Berry (b. 1938)