Oops!... I Did IT Again (song)

Oops!... I Did It Again (song)

"Oops!... I Did It Again" is a song by American recording artist Britney Spears. The song was written and produced by Max Martin and Rami Yacoub for Spears' second studio album, Oops!... I Did It Again (2000). It was released on March 27, 2000 by Jive Records, as the first single from the album. "Oops!... I Did It Again" is a teen pop song, that speaks about a girl who thinks love is a game and plays with her lover's emotions, claiming that she's "not that innocent". The song's bridge features a dialogue that makes reference to the James Cameron movie Titanic (1997).

"Oops!... I Did It Again" received positive reviews from music critics. Many praised the singer for the song, while noticing it has a similar background to Spears' debut single, "...Baby One More Time" (1999). "Oops!... I Did It Again" achieved commercial success, reaching number one in 11 countries, while reaching the top five in six other countries. The lowest chart position for the song was in the United States' Billboard Hot 100, where it reached number nine. "Oops!... I Did It Again" has received nine certifications, from Gold to 2x Platinum on several countries.

An accompanying music video for "Oops!... I Did It Again" was directed by Nigel Dick. It portrays Spears dancing and singing on planet Mars, to an astronaut who has fallen in love with her. Spears requested to wear a red-latex catsuit in the music video, which was considered too sexy at the time. Spears performed the song several times on live television, and has performed the song on three world tours, including Oops!... I Did It Again World Tour, as the show's encore, Dream Within a Dream Tour, as the opening act, and The Onyx Hotel Tour, in a reworked version with elements of jazz and blues.

"Oops!... I Did It Again" is generally perceived as one of Spears' signature songs by the media and the general public. In 2001, "Oops!... I Did It Again" received a nomination from the 43rd Grammy Awards on the category of Best Female Pop Vocal Performance, but lost to Macy Gray's "I Try" (2000). The song was also nominated in the category of "Favorite Song" at the 2001 Kids' Choice Awards, while the music video received three nominations on 2000 MTV Video Music Awards.